Hydrate your skin and fight back against those pesky fine lines and wrinkles at the same time with this powerful Collagen boosting anti-aging moisturizer. Normal moisturizers simply hydrate the skin. This is a very good thing, but not good enough, especially for those of us over 40 years of age. Unfortunately, as we grow older there is a considerable reduction to our body’s natural production of Collagen III, leading to a weakening of the vital support structure that lies beneath the surface of our skin. This in turn allows it to sag and form those dreaded lines, wrinkles and creases we all associate with getting older. The key ingredient featured in this formula is a revolutionary Collagen boosting Liposome known as ASCIII that has been clinically shown to stimulate Collagen III production, dramatically increasing skin elasticity & smoothness.